
Online CoPs need to attract and keep members by invitation rather than organisation or leadership. There are two main reasons people join communities,
- Common identity (social categorization, interdependence, and intergroup
comparisons) - Common Bond, requires some homogeneity of group membership.

 
People may feel, an identity with the community and its causes and/or attachment to individual members with whom they share similarities.
Size of a community is thus important, design for personal messaging may increase bond and not identity. Subgroups and core members of a group have different roles to play in the community.
Larger groups have larger turnover of members. This can be reduce by having neighbourhoods, where sub-groups can congregate.
Size of a community is thus important, design for personal messaging may increase bond and not identity. Subgroups and core members of a group have different roles to play in the community.
Larger groups have larger turnover of members. This can be reduce by having neighbourhoods, where sub-groups can congregate.
Reviewing psychoanalytic literature, attachment and inter-dependency are survival issues for humans. Separation from the original parental attachments can only be achieved by transference of attachment to Others. Attachment's counterpart- Bonding, is equally as important in group behaviour.
Cultural issues, language, religious differences and different ethical standards provides potential conflict zones if one is not aware of them. They can provide stimulation towards learning, acceptance, diversity and growth as well.
The issue here for me is that the collective consciousness may be greater than the sum of the individual minds but that there is a clear barrier between individual and collective consciousness. Hence Vygotsky created a potential interchange space, the Zone of Proximal Development. Ignoring the processes in individual inner spaces is courting with danger. Acknowledging that individuals drive CoPs for many and varied reasons means that it is wisest to capitalise on their inner needs rather than imposing collective community needs.
Bibliography: 
Blunden, A (2001). The Vygotsky school Spirit, Money and Modernity Seminar retrieved 6/5/2007   http://home.mira.net/~andy/seminars/chat.htm
Cheyne, A.C. & Tarulli, D. (1999) Dialogue, Difference, and the "Third Voice" in the
Zone of Proximal Development. Theory and Psychology, 9, 5-28. Retrieved 9/12/2007
Zone of Proximal Development. Theory and Psychology, 9, 5-28. Retrieved 9/12/2007
Ren, Y., Kraut, R., & Kiesler, S. (2007). Applying Common Identity and Bond Theory to
Design of Online Communities. Organization Studies, 28(3), 377-408. Retrieved Sage Database, USQ Library, 4/12/2007 from
http://ft.csa.com.ezproxy.usq.edu.au/ids70/resolver.php?sessid=c0c66ea55d02ff1f6fb28d2bdfe4d293&server=www-mi4.csa.com&check=368577ac9d1615c3f2e09fea46fec769&db=sageman-set-c&key=0170-8406%2F10.1177_0170840607076007&mode=pdf
Shimazu, A, Kawakami, N, Irimajiri, H, Sakamoto, M & Amano, S (2005) The effects of web-based psychoeducation on self-efficacy, problem solving behaviour, stress responses and job satisfaction among workers: a controlled trial, Journal of Occupational Health 47 (5) pps 405-413, retrieved 21/4/2007 http://www.jstage.jst.go.jp/article/joh/47/5/47_405/_article
Wiley, D.A. &  Erin K. Edwards , E.K., (2002). Online self-organizing social systems: The decentralized future of online learning Retrieved 9/10/2007
http://opencontent.org//docs/ososs.pdf
http://opencontent.org//docs/ososs.pdf
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